Your nipples are doing a big job. Whether you’re in the first days of breastfeeding or several weeks in, it’s totally normal to experience some discomfort as you and your baby adjust. But nipple pain or damage isn’t something you just have to put up with. With the right techniques, support, and products, most nipple issues can be prevented or quickly resolved.
Why Do Nipples Get Sore During Breastfeeding?
Sensitivity and soreness in the first few weeks is common as your body adjusts, but pain, cracking, or bleeding is a sign that something isn’t right. Common causes of nipple soreness include:
- Poor or shallow latch
- Incorrect feeding position
- Tongue tie or feeding difficulties
- Dermatitis or infection
- Engorgement or blocked ducts
- Nipple friction
Understanding the cause is key to healing and preventing soreness from returning.
Signs Your Nipples Need Extra Care
- Cracks, splits, or visible bleeding
- Sharp pain during or after feeds
- Burning or itching
- Scabs or visible trauma
- Your baby clicking or slipping off the nipple during feeds
If pain persists beyond the first part of a feed, or your nipples are visibly damaged, seek support from your midwife or a breastfeeding specialist.
1. Get the Latch Right First
A shallow latch is the number one cause of sore nipples. Baby should:
- Open wide with lips flanged out
- Take a big mouthful of breast, not just the nipple
- Have more areola visible above the top lip than the bottom
- Be close enough that the chin touches the breast and the nose is free
Try different positions (like laid-back, rugby hold or cross-cradle) to help achieve a deeper latch.
2. Use Nipple Cream for Relief and Protection
Even with a great latch, some soreness can occur early on. That’s where Lansinoh HPA® Lanolin Nipple Cream comes in.
- 100% natural and hypoallergenic
- Clinically proven to soothe and protect cracked nipples
- No need to remove before feeding
- Helps maintain skin moisture to support healing
Apply after every feed and throughout the day for ongoing protection.
3. Use Breast Pads that Keep You Dry
Leaking is common in the early weeks. Use soft, breathable breast pads to keep your nipples dry and avoid chafing from wet fabric.
Lansinoh Disposable Breast Pads are contoured for a secure fit, super absorbent, and gentle on sensitive skin.
4. Try Hydrogel Pads or Silver Nipple Cups
If your nipples are sore, red, or inflamed, hydrogel pads and Silver Nipple Cups offer soothing relief between feeds - great to have ready in the fridge or hospital bag.
5. Check Pumping Technique and Flange Fit
If you’re expressing milk:
- Use a flange or breast cushion that fits snugly around your nipple - not too small or too large
- Ensure the nipple moves freely in the tunnel without rubbing
- Adjust suction to the lowest comfortable setting - higher isn’t always better
A poorly fitting flange can cause as much discomfort as a bad latch, so don’t overlook sizing.
When to Ask for Help
Reach out to a midwife or lactation consultant if:
- Pain persists beyond the first few seconds of feeding
- You have cracked, bleeding, or blistered nipples
- Baby isn’t latching well or not gaining weight
- You suspect infection (blocked duct, mastitis, dermatitis)
The sooner you get support, the quicker things can improve.
Midwife’s Top Tips
- Nipple Cream is your best friend - apply when needed
- Don’t soldier on in silence - nipple pain at the start is expected but ongoing severe pain needs addressing
- For pumping moms: always check flange size and settings
- Get latch checked regularly - things change as baby grows
Your comfort matters - not just for your own wellbeing, but because a relaxed, supported feeding experience is more sustainable and enjoyable for both you and your baby.
With expert care, gentle products, and timely advice, you can give your nipples the care they deserve so you can focus on what really matters: bonding, feeding, and thriving together.
