Why we exist

When mothers
thrive, we all thrive

Becoming a mother is entry into a sacred bond with all mums present, past, and future: the motherhood.

The connection is instant and unbreakable. A long-time member ourselves, we're here to welcome you into this fierce, protective circle and remind you that you’re not on this journey alone. In the motherhood, all are welcome.

Our mission

Stand with the mothers

While new life can bring joy and anticipation, it’s a journey that can take a toll — physically, mentally, emotionally, and beyond. Through the joy and hope, the doubt, the sleepless nights, and every moment in between, we want you to know…we see you, and we’re your ally through this journey — every step along the way.


A mothers-first company from the start

Our founder’s own breastfeeding challenges created a passion to help other mums that still inspires everything we do today.

When Resheda Hagen began breastfeeding, her nipples advanced from tender to excruciatingly sore. Unable to get relief from products readily available, she reluctantly considered weaning. With encouragement from a La Leche League Leader to try lanolin – found by her doctor husband in a hospital pharmacy - she felt immediate relief. Resheda began advocating the benefits of pure lanolin as a treatment for sore nipples and founded Lansinoh in 1984.



We stand for all mothers -
including Mother Earth

We believe every family deserves a healthy future. Our commitment to sustainability is driven by science and supports the United Nation’s Sustainable Development Goals.

Our future, our families’ futures, and the future of the planet all depend on the actions we take today.

Learn about our commitment