We’re proud to announce our support of UK-based charity Baby Basics to help vulnerable new mums get the hygiene products they need after giving birth. As part of the launch of our new Maternity Pads, an extension of our award winning Birth Preparation & Recovery range, we’ve donated 16,500 Maternity Pads to the charity which will be distributed across the UK via the Baby Basics network
Cat Ross, CEO for Baby Basics said: “When Baby Basics first began 14 years ago, we heard stories of mums in hospital without maternity pads and being shamed for it. We committed then to ensure that every mum referred to us would be provided with Maternity Pads to ensure that they had the essentials needed for themselves as well as their babies.”
But we aren’t stopping there. We’re calling on all new mums who are able to help, to donate a pack of Maternity Pads with each donation to be matched by us, in the hope that more vulnerable new mums can be reached.
Lisa Craven, Marketing Manager said: “All women experience bleeding after the birth of their baby. For many women, postpartum bleeding is heavier than a typical menstrual period, particularly in the first 2 weeks requiring a degree of protection not offered by traditional menstrual or bladder leakage pads. It’s heart-breaking to see so many women unprotected during this period of healing, so we’ve proud to be able to support Baby Basics in the wonderful work they do. Our brand mission is to ‘Stand with the Mothers’ – that means all mothers, regardless of status or situation, and we hope that by shining a light on this issue, we can pull together as a community to support those struggling when they need it the most.”
Shop and donate here.