If you have followed Lansinoh over the past 5 years you are no doubt anticipating who our award winners are for our Feed with Confidence campaign for 2021. It is one of the highlights of our year where we celebrate individuals, small businesses and organisations who promote breastfeeding in public and provide the much-needed support to mums and babies throughout their breastfeeding journey. We love opening up the nominations to the public and then seeing all the votes come in for all your favourite places to visit, from cafes to shopping centres, as well as the health care professionals who have personally helped so many of you on your breastfeeding journeys.
This year, however, we have made the decision to postpone the awards given the current situation with COVID-19 and rising cases within the UK. As our company ethos is centred around helping women thrive as they become new mothers, we want to continue this support by encouraging women and families to exercise caution during the upcoming festive period. Even though the season is upon us to begin Christmas shopping for the loved ones in our lives, for many new mums this will be their first experience shopping with their newborn and potentially the first time visiting a busy town, city centre or a shopping centre. Whilst we still want mums to feel confident when feeding their baby in public, this year we want to ensure everyone is safe and well, regardless of if you want to venture out of the house or would prefer to shop online from the comfort of your own home.
Going out and about with your new baby
If you did want to venture out with your newborn you may be worrying about the health of your baby when exposed to a new environment, however our research shows that breastfeeding boosts immunity for baby, due to breast milk containing antibodies that supports their immune system. As well as it being a super convenient way to feed your baby, our research shows that breastfeeding improves baby’s chances of remaining healthy and infection free.