Advice Articles
For the Hardest Workers in the World
Being a mum is one of the hardest jobs in the world but one you would never change. We are recognising that being a mum... Read more »
Breast Cushion: How to get the right fit?
What is a breast cushion? The breast cushion is the piece of the breast pump that goes around your breast. Here’s what you need to... Read more »
History of Breastfeeding in Art
Breastfeeding has been an essential part of history; its impact has featured in many ancient stories from Hera’s breastmilk that made Hercules invincible to... Read more »
Social media’s impact on breastfeeding
In support of Feed with Confidence 2019, we explore the effects of social media on breastfeeding and how social media channels could help to normalise... Read more »
A 5 step guide to breastfeeding in public
Breastfeeding is the most natural way to feed your baby, but it can be a challenge to breastfeed in front of friends and relatives, or... Read more »
Feed with Confidence- Sarah Watson and Baby Avalyn’s Story
Our Feed with Confidence awards 2018 received over 500 nominations, celebrating people and places across the UK who support breastfeeding mums. Sarah Watson, mum of... Read more »
Feed with Confidence 2018 Winners
We continue with our mission to increase breastfeeding rates in the UK by giving mums the confidence to feed their baby whenever and wherever they... Read more »
Mother’s Day message Love Ami
Dear Ami, Happy Mother’s Day! Who’d have thought that you would just have turned 30 years old and be celebrating Mother’s Day with two... Read more »
Mother’s Day Message Love Emily
Dear 23-year-old me, I’m sorry I never loved you. I never believed in you and always tried to change you. I’m sorry I picked... Read more »
Mother’s Day Message Love Sophie
Dear Soph, This journey into motherhood didn’t start off on the right foot, but over time it’s developed into something beautiful. You’ve done well.... Read more »