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Maternity team from Whipps Cross named Lansinoh maternity team of the year

Maternity team from Whipps Cross named Lansinoh maternity team of the year

Midwives from a specialist team at Whipps Cross University Hospital in London are celebrating having been named the ‘Lansinoh maternity team of the year’ at the Royal College of Midwives (RCM) Annual Midwifery Awards 2018.

The Ruby Specialist team provide bespoke services for some of the most vulnerable pregnant women across the boroughs of Waltham Forest and Redbridge in London.

The winning maternity team where presented with their accolade by Good Morning Britain presenter Charlotte Hawkins at an awards ceremony held in London earlier this week (Tuesday March 6th).

The maternity team caseloads vulnerable pregnant women booked for maternity care at Whipps Cross University Hospital and aims to empower and support women throughout their maternity journey and into parenthood. They also liaise with other multi agency professionals to ensure that families are supported and have positive outcomes.

Pregnant women can also directly ‘self-refer’ themselves to this service and the model of care used by the Ruby Specialist team has shown to be effective in reducing cases escalating to legal interventions by children’s social care.

The Ruby team have made a positive impact in the community where women who have received specialist care and support during their pregnancy now refer and recommend family members and friends to the service who need it.

Commenting, Gill Walton Chief Executive and General Secretary at the RCM said; “I wish to congratulate each and every member of the Ruby Specialist maternity team at Whipps Cross University Hospital. They provide care and support to some of the most vulnerable pregnant women the work they do deserves to be recognised. Vulnerable pregnant women and those who do not have English as their first language are often hard to reach and sometimes don’t present to maternity services until late into their pregnancy. The work that the midwives at Whipps Cross have done in ensuring that women have access to support in the early stages of pregnancy is so important and truly deserves to be recognised.”

Commenting Sasha H Singh, EU Professional Marketing Manager at Lansinoh Laboratories said; “We commend every member of the Ruby Team especially the personalised and dedicated care they give to every pregnant woman.  Their commitment especially towards working multi-agency professionals ensures vulnerable women are secure, safe and treated with dignity and respect.

They are a shining example when you work together, amazing results can be achieved and have an even bigger impact on the community itself. On behalf of Lansinoh, we wish them sincere congratulations for their passion, empathy and exceptional good work to empower women and their families throughout their pregnancy journey and beyond.”

Deborah Goldsmith, Head of Midwifery and Gynaecology at Whipps Cross University Hospital, said: “We are delighted that the Ruby team have won this prestigious award. Our Midwives work extremely hard to give expectant mothers safe and compassionate care and for our efforts to be recognised is wonderful.  It can be difficult to encourage women in vulnerable circumstances to access much-needed care, and we hope this national recognition will give more local women the confidence to use our maternity services.”

More information on the RCM’s Annual Midwifery Awards is available to view here:

On social media use the hashtag #RCMawards #midwiferymoments

For more information on the RCM’s Alliance Partnership Programme click here:

For further information please contact the RCM Media Relations Team on 020 7312 3456 or email

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